1. Was soll ich studieren
  2. Studiengang Suchmaschine
  3. Studiengänge
  4. Business-to-Business Marketing and Purchasing (MSc)

Aarhus University

Anzeige Ein Angebot der Aarhus University. Für den Inhalt ist die Hochschule verantwortlich.

Abschluss:
Master of Science
Hauptunterrichtssprache:
Dänisch
Studienform(en):
Vollzeitstudium
Standort(e):
Aarhus
Ansprechpartner
Student counsellor
Tel: 8716 4331
Zur Hochschulwebsite
Basisinformationen
Nordre Ringgade 1
8000 Aarhus
Tel: +45 8715 0000
Fax: +45 8715 0201
Zentrale Studienberatung:
au@au.dk
Weitere Informationen / Services:
www.au.dk/en/
Leider liegen uns keine Zulassungs- oder Bewerbungs-Informationen vor.
Leider liegen uns keine weiteren Informationen vor.
Leider liegen uns keine weiteren Informationen vor.
Nordre Ringgade 1
8000 Aarhus
Tel: +45 8715 0000
Fax: +45 8715 0201
Zentrale Studienberatung:
au@au.dk
Weitere Informationen / Services:
www.au.dk/en/
Leider liegen uns keine Zulassungs- oder Bewerbungs-Informationen vor.
Leider liegen uns keine weiteren Informationen vor.
Leider liegen uns keine weiteren Informationen vor.

Der Studiengang im Fokus
The MSc programme in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.

 

DEEP UNDERSTANDING OF BUSINESS MARKETS


Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.


The first semester of the programme provides students with a deep understanding of how business markets work through courses in buyer– supplier relationships and networks as well as the innovation and development of these relationships. The prerequisite courses, which provide students with a solid academic foundation and prepare them for the specialisation courses of the second semester, also include general marketing theory and research methods.

Studentenstimmen

 

SOCIAL AND ACADEMIC ACTIVITIES


Aarhus BSS hosts a rich and varied programme of student activities, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations. There is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.

 

LEARNING IN AN INTERNATIONAL CONTEXT


At Aarhus BSS, we conduct research and teaching at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills and experience that are in demand – the skills that are essential for engaging in professional business activities in a global marketplace. Our broad scope enables us to attract researchers, lecturers and students from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, experiences gathered, and friendships formed. Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately 300 partner universities around the world.

Der Studiengang im Video
Mögliche Berufsfelder
The programme’s focus on upstream as well as downstream activities means that students will gain a deep knowledge not only of sales/marketing and purchasing, but also of how to develop and manage relationships with customers as well as suppliers. This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) – positions that hold many future career possibilities. Over time, graduates may develop
careers within sales and marketing or purchasing, or they may choose to alternate between the two.
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