- Betriebswirtschaftslehre, Marketing, Vertrieb
- 3 years
- Internationaler Studiengang, Vollzeitstudium
- October, January, June, August
- Lehramtsbefähigender Master für:
Registration period (beginning): Jun 30
Registration period (finish): Jul 15
We have 4 intakes in the year, and the start dates are October, January, June , August. The registration period is always open and it finishes one month before the programs begins.
- 12,900€ per year
- Studienbeitrag (Bemerkung):
- 200€ application fee
The BA (Hons) six-semester, three-year programs with five pathways (180 ECTS) are designed for you to hone your management skills and specialize in Marketing. The core courses taught during the first year will give you a solid grounding in all essential business disciplines, while the second and third years incorporate your chosen pathway.
Stimmen von Studierenden
Strategic Account Manager for Retail, Footwear & Apparel, PTC
“Writing & Oral Communication Skills [had particular impact on me]. It’s unbelievable to see how one email or call can change your relationship with a client or co-worker. I still use the exercises from class in my head.”
Creative Direction, Worldwide Education, Business Development & Expansion, Rob Peetoom
“I wrote the initial business plan for [my first company] while I was still studying at EU, and knew right there and then that I would eventually set it up…”
Industry Marketing Lead, Deloitte Switzerland
“You are part of a global network one would not normally be part of. You can exchange valuable information, consult each other and find more networks in new places.”
As a business management student with a pathway in marketing you will learn how to:
- foster a customer-led approach toward all business opportunities.
- inform of new product and service development.
- apply innovative concepts and techniques to achieve key marketing opportunities.
- evaluate contemporary marketing theory and strategies to meet stakeholder needs.
The Business Management (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. Being able to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.
After completing your program on campus, you earn a U.K. state-accredited BA (Hons) degree awarded by our academic partner, the University of Derby in the U.K. This bachelor’s program is additionally accredited by the Chartered Management Institute (CMI), which gives you the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.
The University of Derby (UoD) is a public university recognized by the U.K. government´s higher education authorities. The university was ranked one of the top 30 universities by The Guardian University Guide 2019.
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