Bachelor
BSc in Market and Management Anthropology
SDU University of Southern Denmark
- Abschluss:
- Bachelor
- Sachgebiet(e):
- Wirtschaftswissenschaften, Ökonomie, Sozialökonomie, Anthropologie
- Regelstudienzeit:
- 3 years
- Hauptunterrichtssprache:
- Englisch
- Studienform(en):
- Vollzeitstudium
- Standort(e):
- Odense
- Zulassungssemester:
- Sep 01
- Zulassungsmodus:
- March 15
- Schwerpunkte:
- Globalisation and global economic structures, Markets and consumer cultures, Management challenges across the public and , private sectors, Anthropological analysis of cultur
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
Introduction to BSc in Market and Management Anthropology
This unique programme is for those, who aim to educate themselves as globally conscious, culturally sensitive, and socially responsible managers in private and public organizations. A semester abroad is compulsory.
MMA consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world.
MMA teaches you how markets emerge and function, how organizations can navigate the global and local market conditions, and how people use goods and services to build identities in consumer culture.
Understanding cross-cultural encounters, globalization processes, and the ability to conduct fieldwork to generate market insights are among the most central skills that you will get from studying at the programme.
Stimmen von Studierenden
"We are both students and professors from a lot of different backgrounds, and I think, that this gives rise to a very vibrant study environment, where we can discuss both across differences and similarities", says the student Anne Kristine.
- You will get an education that is unique in the world, combining anthropological and managerial skills. And you will get an opportunity to use these skills in compulsory fieldwork abroad in a country of your choice.
- You will be linked to one of the world’s leading research units in consumer culture.
- You will be part of a vibrant study environment that emphasizes both theoretical depth and practical fieldwork and analytical skills.
- You will get competencies that are widely in demand in both the private and public sector.
- You have a wide array of possibilities to pursue a master’s degree including anthropology, political science degrees, development studies, and business studies.
Career opportunities
The programme educates for career opportunities in both the private and the public sector, very much depending on the student’s own interests. In short, many possibilities are open to MMA bachelors. Some examples:
- Project Manager
- Business Consultant
- Business Improvement Specialist
- Marketing Coordinator
- Demand Planner
- Consumer Insights Lead
- UX Researcher
- Conflict Analyst
- Development Consultant
- Innovation Manager
- Public Administration
- NGO Advisor
- Schwerpunkte:
- Globalisation and global economic structures, Markets and consumer cultures, Management challenges across the public and , private sectors, Anthropological analysis of cultur
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
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