MSc in Economics and Business Administration - Brand Management and Marketing Communication
- 1966 gegründet
- 27 Studierende
- Abschluss: Master
- Sachgebiet(e): Kommunikationstechnik, Kommunikationsdesign, Kommunikationswissenschaft
- Regelstudienzeit: 2 years
- Hauptunterrichtssprache: Englisch
- Studienform(en): Vollzeitstudium
- Standort(e): Odense
Career opportunities
Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career.
You can, for example, work in the discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme, you are qualified for a job in Denmark or abroad for example Brand Manager, Product Coordinator.
Campusvej 55
DK-5230 Odense M
Tel: +45 65 50 10 00
Beim Studiengang MSc in Economics and Business Administration - Brand Management and Marketing Communication an der SDU University of Southern Denmark handelt es sich um einen Studiengang mit dem Abschluss Master
Die Sachgebiete des Studiengangs sind Kommunikationstechnik, Kommunikationsdesign und Kommunikationswissenschaft.
Die Regelstudienzeit beträgt Sonstige. Ein Semester sind 6 Monate. Somit dauert das Studium in der Regel 0 Monate.
Die Vorlesungen, Seminare oder Kurse finden hauptsächlich in Englisch statt.
Das Studium wird als Vollzeitstudium in Odense angeboten.
Standort dieser Hochschule ist Odense.
Du kannst dich zu folgendem Semester bewerben: September 1 or February 1.
Für das Studium des Fachs MSc in Economics and Business Administration - Brand Management and Marketing Communication gelten keine speziellen Zugangsvoraussetzungen.
Themenschwerpunkte im Studienfach MSc in Economics and Business Administration - Brand Management and Marketing Communication sind:
- Schwerpunkte:
- Marketing Theory, Advanced Marketing Communication, Advanced Brand Management, Consumption Studies, Corporate Communication, Market Ethnography
Hier findest du die Fristen und Termine für deine Bewerbung:
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
Zum Studienbeitrag liegen folgende Informationen vor: No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - Brand Management and Marketing Communication
This Master programme focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets.
Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.
The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds. It stands out from other branding programmes due to its clear focus on social and cultural perspectives, and it introduces students to the current state-of-the-art in this research field.
Students will become proficient in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets, as well as applying contemporary principles of cultural brand management and ethnographic market research methods.
- Zulassungssemester:
- September 1 or February 1
- Zulassungsmodus:
- September intake: March 1st or February intake: October 15th
- Schwerpunkte:
- Marketing Theory, Advanced Marketing Communication, Advanced Brand Management, Consumption Studies, Corporate Communication, Market Ethnography
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
-
SDU campus in Odense -
Students in progress -
The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.
As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.
We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.
