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Studienprofil

Master

MSc in Economics and Business Administration - Brand Management and Marketing Communication 

SDU University of Southern Denmark

Anzeige Ein Angebot der SDU University of Southern Denmark. Für den Inhalt ist die Hochschule verantwortlich.
Steckbrief
Abschluss:
Master
Sachgebiet(e):
Kommunikationstechnik, Kommunikationsdesign, Kommunikationswissenschaft
Regelstudienzeit:
2 years
Hauptunterrichtssprache:
Englisch
Studienform(en):
Vollzeitstudium
Standort(e):
Odense
Weitere basisinformationen
Zulassung & Bewerbung
Zulassungssemester:
September 1 or February 1
Zulassungsmodus:
September intake: March 1st or February intake: October 15th
Themenschwerpunkte
Schwerpunkte:
Marketing Theory, Advanced Marketing Communication, Advanced Brand Management, Consumption Studies, Corporate Communication, Market Ethnography
Fristen & Termine
Vorlesungszeit:

September-January and February-July

Bewerbungsfrist:

September intake: EU/EEA (and Swiss) citizens: March 1st or March 15 and February intake: EU/EEA (and Swiss) citizens: October 15th

Einschreibfrist (Beginner):

Starts up 1 february - read more

Einschreibfrist (Rückmelder):

no later than March 1st - read more

Sonstiges
Studienbeitrag:
No tuition fees for citizens from the EU/EEA countries.
Ansprechpartner
Student advisors
Tel: +45 6550 3191 (only during office hours)
Kontakt Hochschule
Campusvej 55
DK-5230 Odense M
T.: +45 65 50 10 00
Weitere Informationen / Services:
www.sdu.dk
Der Studiengang im Fokus

Introduction to MSc in Economics and Business Administration - Brand Management and Marketing Communication

This Master programme focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets.

Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds. It stands out from other branding programmes due to its clear focus on social and cultural perspectives, and it introduces students to the current state-of-the-art in this research field.

Students will become proficient in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets, as well as applying contemporary principles of cultural brand management and ethnographic market research methods.

Student life

The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.

As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.

We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.

Mögliche Berufsfelder

Career opportunities

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career.

You can, for example, work in the discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme, you are qualified for a job in Denmark or abroad for example Brand Manager, Product Coordinator.

Fragen zum Studiengang
Welchen Abschluss erhalte ich, wenn ich MSc in Economics and Business Administration - Brand Management and Marketing Communication  studiere?
Beim Studiengang MSc in Economics and Business Administration - Brand Management and Marketing Communication  an der SDU University of Southern Denmark handelt es sich um einen Studiengang mit dem Abschluss Master
Welche Sachgebiete beinhaltet der Studiengang?
Die Sachgebiete des Studiengangs sind Kommunikationstechnik, Kommunikationsdesign und Kommunikationswissenschaft.
Wie lange dauert das Studium?
Die Regelstudienzeit beträgt Sonstige. Ein Semester sind 6 Monate. Somit dauert das Studium in der Regel 0 Monate.
In welcher Sprache finden die Lehrveranstaltungen statt?
Die Vorlesungen, Seminare oder Kurse finden hauptsächlich in Englisch statt.
In welcher Form wird das Studium MSc in Economics and Business Administration - Brand Management and Marketing Communication  angeboten?
Das Studium wird als Vollzeitstudium in Odense angeboten.
Wo finden die Lehrveranstaltungen statt?
Standort dieser Hochschule ist Odense.
Kann ich mich zum Sommer- oder zum Wintersemester bewerben?
Du kannst dich zu folgendem Semester bewerben: September 1 or February 1.
Gibt es spezielle Zugangsvoraussetzungen, um MSc in Economics and Business Administration - Brand Management and Marketing Communication  zu studieren?
Für das Studium des Fachs MSc in Economics and Business Administration - Brand Management and Marketing Communication  gelten keine speziellen Zugangsvoraussetzungen.
Welche Themenschwerpunkte gibt es?
Themenschwerpunkte im Studienfach MSc in Economics and Business Administration - Brand Management and Marketing Communication  sind:
Schwerpunkte:
Marketing Theory, Advanced Marketing Communication, Advanced Brand Management, Consumption Studies, Corporate Communication, Market Ethnography
Wann kann ich mich bewerben?
Hier findest du die Fristen und Termine für deine Bewerbung:

Vorlesungszeit:

September-January and February-July

Bewerbungsfrist:

September intake: EU/EEA (and Swiss) citizens: March 1st or March 15 and February intake: EU/EEA (and Swiss) citizens: October 15th

Einschreibfrist (Beginner):

Starts up 1 february - read more

Einschreibfrist (Rückmelder):

no later than March 1st - read more

Gibt es einen Studienbeitrag?
Zum Studienbeitrag liegen folgende Informationen vor: No tuition fees for citizens from the EU/EEA countries.
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