MSc in Economics and Business Administration - Brand Management and Marketing Communication 

Introduction to MSc in Economics and Business Administration - Brand Management and Marketing Communication

This Master programme focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets.

Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds. It stands out from other branding programmes due to its clear focus on social and cultural perspectives, and it introduces students to the current state-of-the-art in this research field.

Students will become proficient in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets, as well as applying contemporary principles of cultural brand management and ethnographic market research methods.

The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.

As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.

We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.