Master
MSc in Economics and Business Administration - Global Marketing and Consumer Culture
SDU University of Southern Denmark

- Abschluss:
- Master
- Sachgebiet(e):
- Marketing, Vertrieb
- Regelstudienzeit:
- 2 years
- Hauptunterrichtssprache:
- Englisch
- Studienform(en):
- Vollzeitstudium
- Standort(e):
- Odense
- Zulassungssemester:
- September 1 or February 1
- Zulassungsmodus:
- September intake: March 1st or February intake: October 15th
- Schwerpunkte:
- Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - Global Marketing and Consumer Culture
This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.
You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.
The programme focuses on sociocultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone.
You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.

The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.
As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.
We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.
Career opportunities
Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career.
You can, for example, work in the discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme, you are qualified for a job in Denmark or abroad for example Head of NGO, Project Manager.
- Schwerpunkte:
- Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more