MSc in Economics and Business Administration - Global Marketing and Consumer Culture
- Abschluss: Master
- Sachgebiet(e): Marketing, Vertrieb
- Regelstudienzeit: 2 years
- Hauptunterrichtssprache: Englisch
- Studienform(en): Vollzeitstudium
- Standort(e): Odense
Career opportunities
Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career.
You can, for example, work in the discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme, you are qualified for a job in Denmark or abroad for example Head of NGO, Project Manager.
Campusvej 55
DK-5230 Odense M
Tel: +45 65 50 10 00
E-Mail: sdu@sdu.dk
Beim Studiengang MSc in Economics and Business Administration - Global Marketing and Consumer Culture an der SDU University of Southern Denmark handelt es sich um einen Studiengang mit dem Abschluss Master
Das Sachgebiet des Studiengangs ist Marketing, Vertrieb.
Die Regelstudienzeit beträgt Sonstige. Ein Semester sind 6 Monate. Somit dauert das Studium in der Regel 0 Monate.
Die Vorlesungen, Seminare oder Kurse finden hauptsächlich in Englisch statt.
Das Studium wird als Vollzeitstudium in Odense angeboten.
Standort dieser Hochschule ist Odense.
Du kannst dich zu folgendem Semester bewerben: September 1 or February 1.
Für das Studium des Fachs MSc in Economics and Business Administration - Global Marketing and Consumer Culture gelten keine speziellen Zugangsvoraussetzungen.
Themenschwerpunkte im Studienfach MSc in Economics and Business Administration - Global Marketing and Consumer Culture sind:
- Schwerpunkte:
- Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
Hier findest du die Fristen und Termine für deine Bewerbung:
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
Zum Studienbeitrag liegen folgende Informationen vor: No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - Global Marketing and Consumer Culture
This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.
You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.
The programme focuses on sociocultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone.
You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.
- Zulassungssemester:
- September 1 or February 1
- Zulassungsmodus:
- September intake: March 1st or February intake: October 15th
- Schwerpunkte:
- Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
-
SDU campus in Odense -
Student life at the university -
The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.
As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.
We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.
