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Studienprofil

Master

MSc in Economics and Business Administration - Global Marketing and Consumer Culture 

SDU University of Southern Denmark

Anzeige Ein Angebot der SDU University of Southern Denmark. Für den Inhalt ist die Hochschule verantwortlich.
Steckbrief
Abschluss:
Master
Sachgebiet(e):
Marketing, Vertrieb
Regelstudienzeit:
2 years
Hauptunterrichtssprache:
Englisch
Studienform(en):
Vollzeitstudium
Standort(e):
Odense
Weitere basisinformationen
Zulassung & Bewerbung
Zulassungssemester:
September 1 or February 1
Zulassungsmodus:
September intake: March 1st or February intake: October 15th
Themenschwerpunkte
Schwerpunkte:
Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
Fristen & Termine
Vorlesungszeit:

September-January and February-July

Bewerbungsfrist:

September intake: EU/EEA (and Swiss) citizens: March 1st or March 15 and February intake: EU/EEA (and Swiss) citizens: October 15th

Einschreibfrist (Beginner):

Starts up 1 february - read more

Einschreibfrist (Rückmelder):

no later than March 1st - read more

Sonstiges
Studienbeitrag:
No tuition fees for citizens from the EU/EEA countries.
Ansprechpartner
Student advisors
Tel: +45 6550 3191 (only during office hours)
Kontakt Hochschule
Campusvej 55
DK-5230 Odense M
T.: +45 65 50 10 00
Weitere Informationen / Services:
www.sdu.dk
Der Studiengang im Fokus

Introduction to MSc in Economics and Business Administration - Global Marketing and Consumer Culture

This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.

The programme focuses on sociocultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone.

You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.

Student life

The teaching form is a mix of traditional lectures, project assignments and assignments in groups or individually, which will prepare you for the many possibilities at SDU and your professional career afterwards.

As something special, you will find multiple study programmes under the same roof. You will find a casual atmosphere and a living social study environment.

We are proud of the internationalization you will find at our campuses. Each year we are admitting a large portion of international students, and we are focused on attracting educators and researchers from the whole world. This creates an exciting environment and promotes diversity, and we hope you will enjoy the many possibilities you find at our campuses and contribute to the SDU-culture.

Mögliche Berufsfelder

Career opportunities

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career.

You can, for example, work in the discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme, you are qualified for a job in Denmark or abroad for example Head of NGO, Project Manager.

Fragen zum Studiengang
Welchen Abschluss erhalte ich, wenn ich MSc in Economics and Business Administration - Global Marketing and Consumer Culture  studiere?
Beim Studiengang MSc in Economics and Business Administration - Global Marketing and Consumer Culture  an der SDU University of Southern Denmark handelt es sich um einen Studiengang mit dem Abschluss Master
Welches Sachgebiet beinhaltet der Studiengang?
Das Sachgebiet des Studiengangs ist Marketing, Vertrieb.
Wie lange dauert das Studium?
Die Regelstudienzeit beträgt Sonstige. Ein Semester sind 6 Monate. Somit dauert das Studium in der Regel 0 Monate.
In welcher Sprache finden die Lehrveranstaltungen statt?
Die Vorlesungen, Seminare oder Kurse finden hauptsächlich in Englisch statt.
In welcher Form wird das Studium MSc in Economics and Business Administration - Global Marketing and Consumer Culture  angeboten?
Das Studium wird als Vollzeitstudium in Odense angeboten.
Wo finden die Lehrveranstaltungen statt?
Standort dieser Hochschule ist Odense.
Kann ich mich zum Sommer- oder zum Wintersemester bewerben?
Du kannst dich zu folgendem Semester bewerben: September 1 or February 1.
Gibt es spezielle Zugangsvoraussetzungen, um MSc in Economics and Business Administration - Global Marketing and Consumer Culture  zu studieren?
Für das Studium des Fachs MSc in Economics and Business Administration - Global Marketing and Consumer Culture  gelten keine speziellen Zugangsvoraussetzungen.
Welche Themenschwerpunkte gibt es?
Themenschwerpunkte im Studienfach MSc in Economics and Business Administration - Global Marketing and Consumer Culture  sind:
Schwerpunkte:
Marketing Theory, Marketing Across Cultures, Doing Business in Emerging Markets, Globalization Processes, Advanced Brand Management, Consumption Studies, Market Ethnography
Wann kann ich mich bewerben?
Hier findest du die Fristen und Termine für deine Bewerbung:

Vorlesungszeit:

September-January and February-July

Bewerbungsfrist:

September intake: EU/EEA (and Swiss) citizens: March 1st or March 15 and February intake: EU/EEA (and Swiss) citizens: October 15th

Einschreibfrist (Beginner):

Starts up 1 february - read more

Einschreibfrist (Rückmelder):

no later than March 1st - read more

Gibt es einen Studienbeitrag?
Zum Studienbeitrag liegen folgende Informationen vor: No tuition fees for citizens from the EU/EEA countries.
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