Master
MSc in Economics and Business Administration - International Business and Marketing
SDU University of Southern Denmark

- Abschluss:
- Master
- Sachgebiet(e):
- Internationale Beziehungen, Betriebswirtschaftslehre, Internationale Betriebswirtschaftslehre, Marketing, Vertrieb
- Regelstudienzeit:
- 2 years
- Hauptunterrichtssprache:
- Englisch
- Studienform(en):
- Vollzeitstudium
- Standort(e):
- Odense
- Zulassungssemester:
- September 1 or February 1
- Zulassungsmodus:
- September intake: March 1st or February intake: October 15th
- Schwerpunkte:
- International Marketing Channels, International Market Analytics, Technological Megatrends and Innovation, International Business Strategy, International Strategic Partnerships, Marketing Across Cultures
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - International Business and Marketing
SDU invites you to a unique programme in International Business (IB) that offers two years of research insights and theoretical knowledge applied to real-world case challenges. You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships and marketing channels and therewith for positions in many functional areas around the world.
The compulsory courses offer insights into international business strategy, international strategic partnerships, marketing channels and how to market across cultures, innovation in light of technological megatrends and provide relevant analytical or method skills. We offer a rich portfolio of elective courses at SDU that you can use to customize your study programme. You can also use the third semester to study abroad for which SDU has many partners. If you have another partner selected, we check acceptance of courses before you go to ensure that you will collect the relevant ECTS.
The profile prepares you for classical positions in international business and international marketing both in large corporations as well as in SMEs.

Our campus and social environment are characterized by a casual atmosphere and approachable lecturers and professors.
Our facilities are fully up-to-date and SDU offers a perfect surrounding to study. Odense as a city has a high share of students, offers a safe place to live, and provides all that is needed for good private student life. Both, our students and our faculty come from various national backgrounds making Odense a global and inspiring place to study international business.
We are sure that you will enjoy the many possibilities you will find at our campus and the SDU-culture.
Career opportunities
Whether you want a career as self-employed, an international consultant or as a manager in public or private companies this degree will boost your future career. Typical positions filled by our candidates are:
- Marketing managers
- Country managers
- International product and brand managers
- Product and business developers.
We offer various forms of co-operating with firms from classical guest lectures to case competitions and master these co-operations to optimize your entry into the job market.
- Schwerpunkte:
- International Marketing Channels, International Market Analytics, Technological Megatrends and Innovation, International Business Strategy, International Strategic Partnerships, Marketing Across Cultures
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more