Master
MSc in Economics and Business Administration - Market Anthropology
SDU University of Southern Denmark
- Abschluss:
- Master
- Sachgebiet(e):
- Betriebswirtschaftslehre, Anthropologie
- Regelstudienzeit:
- 2 years
- Hauptunterrichtssprache:
- Englisch
- Studienform(en):
- Vollzeitstudium
- Standort(e):
- Odense
- Zulassungssemester:
- Sep 01
- Zulassungsmodus:
- March 1
- Schwerpunkte:
- Field Report Anthropology, Field Research Design , Market Ethnography, Technological Megatrends and Innovation , Consumption Studies, Issues in Global Development, Marketing Theory, Elective course, Science, Technology and Society
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - Market Anthropology
This Master’s programme is a response to the growing global demand for anthropological insights which can be used strategically when navigating global and local markets. Being true to the heritage of anthropology, you will learn about and engage in ethnographic fieldwork.
During your third semester on the programme, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon and from YouTube to the Sahel. In your fourth semester, you will write your Master’s thesis based on this fieldwork.
The focal point of the first year of the programme is to build a theoretical and methodological basis for the fieldwork and your future career in marketing. You will therefore learn about analysis and understanding of markets as cultural and economic networks; that is nodes and relationships, which organize resource circulation.
You will also get anthropological insights into contemporary business and technological systems and anthropological analysis of market systems. In addition, you will acquire knowledge about the foundational theory of marketing and consumption.
The programme enrols a maximum of 20 carefully selected students who are part of a large and international study environment.
Our campus and social environment are characterized by a casual atmosphere and approachable lecturers and professors.
Our facilities are fully up-to-date and SDU offers a perfect surrounding to study. Odense as a city has a high share of students, offers a safe place to live, and provides all that is needed for good private student life. Both, our students and our faculty come from various national backgrounds making Odense a global and inspiring place to study international business.
We are sure that you will enjoy the many possibilities you will find at our campus and the SDU-culture.
Career opportunities
You can use the competencies as a business entrepreneur, as a market intelligence specialist in large or medium-sized international companies or as a consultant. You can also work in the discovery and research of new ideas to planning, management and realization of business concepts. Typical job titles could be:
- marketing assistant, marketing manager, market consultant
- market development responsible
- market intelligence officer, market surveillance, consumer insights officer, user insight professional
- customer experience manager, customer experience designer
- Schwerpunkte:
- Field Report Anthropology, Field Research Design , Market Ethnography, Technological Megatrends and Innovation , Consumption Studies, Issues in Global Development, Marketing Theory, Elective course, Science, Technology and Society
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
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