Master
MSc in Economics and Business Administration - Sports and Event Management
SDU University of Southern Denmark

- Abschluss:
- Master
- Sachgebiet(e):
- Betriebswirtschaftslehre, Sport-, Event- und Kulturmanagement
- Regelstudienzeit:
- 2 years
- Hauptunterrichtssprache:
- Englisch
- Studienform(en):
- Vollzeitstudium
- Standort(e):
- Esbjerg
- Zulassungssemester:
- September 1 or February 1
- Zulassungsmodus:
- September intake: March 1st or February intake: October 15th
- Schwerpunkte:
- Strategy and Competition, Sports Governance, Seminar in Sports and Events, Quantitative Market Research Methods, Project-oriented Study in an organization, Digitalization of Business and Marketing, Green Business, Change and Knowledge Management in Health Systems, The State of Global Health, Risk Theory and Assessment
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more
- Studienbeitrag:
- No tuition fees for citizens from the EU/EEA countries.
Introduction to MSc in Economics and Business Administration - Sports and Event Management
This programme gives you competences that enable you to manage companies in the sports and event sector.
The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.
The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.
The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.
The courses on the profile are taught in English.

Our campus and social environment are characterized by a casual atmosphere and approachable lecturers and professors.
Our facilities are fully up-to-date and SDU offers a perfect surrounding to study. Odense as a city has a high share of students, offers a safe place to live, and provides all that is needed for good private student life. Both, our students and our faculty come from various national backgrounds making Odense a global and inspiring place to study international business.
We are sure that you will enjoy the many possibilities you will find at our campus and the SDU-culture.
Career opportunities
MScs from the University of Southern Denmark is in general able to find relevant, attractive, and well-paid jobs after they graduate. Examples of job profiles in general are:
- Marketing coordinator
- Project manager
- Personal assistant for CEO
- Management consultant
- Entrepreneur/business developer
- Product developer
- University researcher/Professor
Examples of job titles within the specific field of Marketing, Social Media, and Digitalization are:
- Social media specialist and/or coordinator
- Brand community manager
- Digital strategist
- Brand manager
- Market researcher
- Schwerpunkte:
- Strategy and Competition, Sports Governance, Seminar in Sports and Events, Quantitative Market Research Methods, Project-oriented Study in an organization, Digitalization of Business and Marketing, Green Business, Change and Knowledge Management in Health Systems, The State of Global Health, Risk Theory and Assessment
- Vorlesungszeit:
-
September-January and February-July
- Bewerbungsfrist:
-
September intake: EU/EEA (and Swiss) citizens: March 1st or March 15.
- Einschreibfrist (Rückmelder):
-
no later than March 1st - read more