Business-to-Business Marketing and Purchasing (MSc)
- Master of Science
DEEP UNDERSTANDING OF BUSINESS MARKETS
Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.
The first semester of the programme provides students with a deep understanding of how business markets work through courses in buyer– supplier relationships and networks as well as the innovation and development of these relationships. The prerequisite courses, which provide students with a solid academic foundation and prepare them for the specialisation courses of the second semester, also include general marketing theory and research methods.
CONNIE C. STANIOK Senior Director Global HR Development, VELUXAt VELUX, candidates with a strong understanding of business markets and the ability to handle ambiquity and complexity are in high demand. As we continue our development as a global matrix organisation, we look for talents with knowledge of individual disciplines such as purchasing and marketing. At the same time, market demands and technological developments make it increasingly important for our employees to know how to work together with other business functions and how to build strong partnerships with customers and suppliers. For us, a degree programme with this focus is highly relevant.
SOCIAL AND ACADEMIC ACTIVITIES
Aarhus BSS hosts a rich and varied programme of student activities, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations. There is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.
LEARNING IN AN INTERNATIONAL CONTEXT
At Aarhus BSS, we conduct research and teaching at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills and experience that are in demand – the skills that are essential for engaging in professional business activities in a global marketplace. Our broad scope enables us to attract researchers, lecturers and students from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, experiences gathered, and friendships formed. Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately 300 partner universities around the world.
careers within sales and marketing or purchasing, or they may choose to alternate between the two.
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