Tourism Management
- Abschluss: Master
- Sachgebiet(e): Marketing, Vertrieb, Nachhaltigkeitswissenschaften (ökonomisch), Wirtschaftswissenschaften, Ökonomie
- Regelstudienzeit: 4 Semester
- Hauptunterrichtssprache: Englisch
- Studienform(en): Internationaler Studiengang, Teilzeitstudium, Vollzeitstudium, Praxisintegrierend
- Standort(e): Bruneck-Brunico
- Trägerschaft: Ausländische Hochschulen
Course description
The aim of this master programme is to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social and environmental upswing at present and in the next decade.
Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, to use new technologies in a target-oriented way for the management of tourism businesses and destinations, to analyse and use Big Data for the optimisation of tourist flows and the adaptation of services.
As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.
(Header Image: IDM Südtirol Alto Adige / Alex Filz)
Graduates will be able to manage tourism companies such as tour operators, hotel chains or trade fairs. They can also apply as professionals for the management and marketing of tourist destinations, especially in public institutions, associations or even tourism consortia.
They also have the necessary skills to pursue a career as consultants for tourism companies and destinations.
Finally, they can continue their studies with an 2nd level master or a doctoral programme.
Universitätsplatz 1
39100 Bozen
Tel: 0039 0471 012100
Fax: 0039 0471 012109
E-Mail: apply@unibz.it
In order to gain admission to this programme you need a bachelor degree during which you must have acquired at least 6 credit points in one or more of these subject areas: Business Administration, Economics, Statistics.
A further requirement for admission is proof of level B2 in English.
- Schwerpunkte:
- Business Management, Marketing, Regional Economics, Sustainable Mobility, Destination Management
Early Bird Application: 03/03 - 06/05/2025 (by noon local time)
Late Application: 28/05 - 17/07/2025
Classes: from end of September to mid-June
Bemerkung:
EU citizens can apply for a scholarship granted by the Autonomous Province of Bozen-Bolzano- Zulassungssemester:
- annually in the winter semester
- Zulassungsmodus:
- Bachelor grades, Language skills, Disciplinary skills
- Zugangsvoraussetzungen:
In order to gain admission to this programme you need a bachelor degree during which you must have acquired at least 6 credit points in one or more of these subject areas: Business Administration, Economics, Statistics.
A further requirement for admission is proof of level B2 in English.
- Schwerpunkte:
- Business Management, Marketing, Regional Economics, Sustainable Mobility, Destination Management
Early Bird Application: 03/03 - 06/05/2025 (by noon local time)
Late Application: 28/05 - 17/07/2025
Classes: from end of September to mid-June
- Studienbeitrag:
- 1200 € per year
- Studienbeitrag (Bemerkung):
- EU citizens can apply for a scholarship granted by the Autonomous Province of Bozen-Bolzano
- Fakultät*:
- Faculty of Economics and Management
- Akkreditierung*:
- staatlich
-
Lectures are held at the Bruneck-Brunico campus in South Tyrol, one of the most renowned regions in the world when it comes to high quality tourism. -
Ideal Student-Lecturer Ratio -
Students will learn to communicate and present smart solutions in a clear way to tourism businesses and destinations
Structure of the course
In the first year, the focus is on courses that lay the theoretical foundations, including business management and marketing, regional economics and sustainable mobility.
In the second year, more practice-oriented courses are offered, such as a laboratory in which you will develop strategies for transforming destinations into smart destinations.
Moreover, we offer exchange programmes with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad where you can undertake your compulsory internship of a minimum of 150 hours.
